Simona CasadeiThanks for opening this page.
My name is Simona Casadei and I’m an aesthetician and tattoo-make-up artist who has specialized and worked in permanent make-up for 30 years.

In 1997, I have opened a private studio with registered trademark and logo: “Carpe Diem Tattoo” by Simona Casadei.

From 2000 to 2017, I was the sole owner and operator of my Carpe Diem Tattoo studio dedicated exclusively to permanent make-up: eyebrows (with machine and microblading), eyes, lips, scars, breast areola, tricopigmentation and needling (CIT – collagen induction treatment).
I am the founding partner of the first ever Italian Association of Permanent Make-up ATEC (Association for Corrective Aesthetic Tattoos) which for almost 10 years I have directed together with the President and Vice President. In the ATEC, I have been dealing with the sector’s novelties by following manufacturing companies, courses, products, fairs and congresses to be able to convey all the information to our members.
I started working as a make-up artist in the showbiz world of Milan in 1993 and then carried on with artistic tattoos to obtain the Aesthetics Diploma, specializing in permanent make-up, which is my true passion.
I participated in the first course on the aesthetic tattoo of breast cancer patients organized by the LILT (Italian League for the Fight against Tumors) at the Treviso Hospital, Italy, becoming among the first certified aestheticians in Italy for this type of treatment.
I have followed advanced courses all over Italy and abroad with world celebrities (including: Holgher Hoffman, Van Der Velden, Toni Belfatto, Natalia Yeremenco, Mary Rictherson, Victoria Ammoscato, Katerina Zapletalova, Alexandra Goreka, Branko Babik, Nadia Gulan, Karen Betts, David Zhang, etc…) which I am very proud of as I have met wonderful people who have helped me grow and become the professional I am today.

In 2016, I published my first book Hygiene and Safety – Complete guidelines for: aesthetic treatment, permanent make-up, tattoos, piercing (Italian edition) and I have registered it © in Italy and worldwide.
Since then, the manual contents have been checked, updated and enriched in order for them to be perfect and provide total safety. In particular:

  • In the second edition of 2017, the chapters dealing with scientific topics have been reviewed by public health physicians, and the manual has been translated into English;
  • In the third edition of 2018, the sanitary and waste-related issues were reviewed by Dr. Aurelia Fonda, hygiene and preventive medicine specialist at the Ministry of Health in Italy;
  • In the fourth edition of april 2022, the ADDENDUM was updated with the new CHAPTER 16 – APPENDIX “PROTOCOLS TO WORK IN SAFETY / ANTI-CONTAGION MEASURES FROM COVID-19 IN THE CENTERS OF: AESTHETICS – PERMANENT MAKE-UP / TATTOO – PIERCING” by Simona Casadei, updated on July 2022 in DIGITAL VERSION to provide a fundamental GUIDE to the entire sector. Chapter 16 is in Italian but there is the possibility of translating it into other languages.

I was a speaker at congresses, conferences, fairs and events of the sector and hygiene inspector in the International Competitions of Microblading and Permanent Make-up.
In recent years, I worked with several aesthetics, make-up and nail art magazines, writing articles on industry news.
My aim is to spread the hygiene message over the world of aesthetics, permanent make-up, tattoo and piercing, by divulgating all the secrets I have acquired over so many years of experience in the sector.
I have a thousand new projects for the future, always in the field of permanent make-up!